IDEA session
Ideas and planning
for social media and website videos
Whether you want to create a 60 second video short or a three-hour film, what you do before pressing the record button can make or break your final outcome – a little bit of planning can go a long way.
Whether you intend to do your own filming or to use Big Sister Productions, our IDEA session will ensure you are set up for a successful shoot and an excellent final video.
IDEA stands for:
- Identify your content
- Decide what sort of videos to create
- Establish what equipment & logistics you might need
- Agree on what assets you need
What you get in an IDEA session
Identify your content
If you know you should be using video in your business but aren’t sure what you can, or should, be creating videos about, then we can help you figure this out. You’ll be surprised at the amount of content you have at your fingertips!
Decide what videos to create
There are many different types of videos that you could create, but deciding on what videos you should create depends on things like your goals, your target audience, how confident you are in front of a camera and whether you are creating them yourself or getting a business like us to help you.
Establish what equipment and logistics you might need
Don’t panic at the word ‘equipment’. If you’re doing your own filming, this could be things like getting a tripod (or checking if you can prop your smartphone up on a bookshelf so it’s at the right height) and finding which part of your office has the best natural light for filming.
Agree on what assets you need
There are many video assets that can enhance your final video, such as graphics, texts, logos, music and animated intros and outros. We’ll help you decide what you need and what you don’t.