New Year, New Videos: Kickstart Your Video Marketing in 2025

Types of Videos to Create

Now that you know your audience, it’s time to decide on the types of videos you want to create. Here are a few ideas to get you started:

1. Brand Videos

Brand videos are a great way to introduce your business to new audiences. They should showcase your mission, values, and what sets you apart from the competition.

Example: Dollar Shave Club’s viral brand video, “Our Blades Are F***ing Great,” is a perfect example of a brand video that introduces the company’s mission and values in a humorous and engaging way.

2. How-To Videos

How-to videos are an excellent way to provide value to your audience while showcasing your expertise. They can be tutorials, step-by-step guides, or tips and tricks related to your industry.

Example: Home Depot’s YouTube channel features numerous how-to videos, from “How to Build a Firepit” to “How to Install a Faucet.”

3. Testimonial Videos

Testimonial videos feature satisfied customers talking about their positive experiences with your business. They help build trust and credibility with potential customers.

Example: Codecademy’s testimonial videos feature students sharing their success stories and how the platform has changed their lives.

4. Behind-the-Scenes Videos

Behind-the-scenes videos give your audience a peek into your business operations, helping to humanize your brand and build a stronger connection with your audience.

Example: Patagonia’s “The What We Do” video series features employees giving the ins and outs of what goes on behind the scenes at the company. 

5. Event Videos

Event videos can be used to promote upcoming events, cover live events, or share highlights from past events. They help generate buzz and engagement around your events.

Example: TED Talks are a great example of event videos that have gained massive popularity and engagement.

Creating Amazing Videos with Your Smartphone

You don’t need expensive equipment to create amazing videos. Your smartphone is a powerful tool that can help you create high-quality videos with ease. Here are some tips to help you get started:

1. Invest in a Tripod

A tripod will help you keep your shots steady and professional-looking. You can find affordable tripods online or in electronics stores.

2. Use Natural Light

Natural light is the best source of lighting for your videos. Position yourself facing a window or go outside to take advantage of the natural light.

3. Pay Attention to Audio

Good audio is crucial for a professional-looking video. Consider investing in an external microphone for better sound quality. You can find affordable options online.

4. Plan Your Shots

Before you start recording, plan your shots and create a storyboard. This will help you stay organised and ensure that you capture all the necessary footage.

5. Edit Like a Pro

There are numerous video editing apps available for smartphones that can help you create professional-looking videos. Some popular options include iMovie, Adobe Premiere Rush, and InShot.

Optimizing Your Videos for SEO

Creating amazing videos is just the first step. To ensure that your videos reach a wider audience, you need to optimise them for search engines. Here are some SEO tips to help you get started:

1. Use Relevant Keywords

Include relevant keywords in your video title, description, and tags. This will help search engines understand what your video is about and rank it accordingly.

2. Create Engaging Thumbnails

Your video thumbnail is the first thing that viewers see, so make sure it’s engaging and relevant. Use high-quality images and include text that highlights the main topic of your video.

3. Write Detailed Descriptions

Your video description should be detailed and informative, including a summary of the video content, relevant links, and a call-to-action encouraging viewers to engage with your business.

4. Encourage Engagement

Encourage viewers to like, comment, and share your videos. Engagement signals to search engines that your video is valuable and relevant, which can help improve its ranking.

5. Promote Your Videos

Share your videos on your website, social media platforms, email newsletters, and other relevant channels. The more views and engagement your videos receive, the better they will rank in search results.

Measuring Your Video Marketing Success

To ensure that your video marketing efforts are paying off, you need to track and measure your success. Here are some key metrics to focus on:

1. View Count

The number of views your videos receive is a basic but important metric. It tells you how many people are watching your videos and can help you identify which topics are most popular with your audience.

2. Engagement Rate

Engagement rate is the percentage of viewers who interact with your video through likes, comments, shares, and other actions. A high engagement rate indicates that your audience is finding your content valuable and relevant.

3. Watch Time

Watch time is the total amount of time viewers spend watching your videos. A high watch time indicates that your audience is engaged and finding your content interesting.

4. Click-Through Rate (CTR)

CTR is the percentage of viewers who click on a link in your video description or call-to-action. A high CTR indicates that your videos are effectively driving traffic to your website or other desired actions.

5. Conversion Rate

Conversion rate is the percentage of viewers who take a desired action, such as making a purchase or filling out a contact form. A high conversion rate indicates that your videos are effectively driving business results.

Storytelling in Video Marketing

Storytelling is a powerful tool that can help you connect with your audience on an emotional level. Here are some tips to help you incorporate storytelling into your video marketing:

1. Identify Your Hero

Every good story has a hero. In your video marketing, the hero should be your customer. Focus on their pain points, challenges, and goals, and show how your business can help them achieve success.

2. Create a Narrative Arc

A narrative arc is the structure of your story, including the beginning, middle, and end. In your video marketing, the narrative arc should follow your customer’s journey, from identifying their problem to finding a solution with your business.

3. Use Emotional Appeal

Emotional appeal is what makes your story resonate with your audience. Use emotions such as joy, excitement, empathy, and nostalgia to create a strong connection with your viewers.

4. Show, Don’t Tell

Instead of telling your audience about your business, show them through visuals, actions, and dialogue. This will make your story more engaging and memorable.

5. Include a Call-to-Action

Every good story has a clear call-to-action that encourages viewers to take the next step. Whether it’s visiting your website, making a purchase, or sharing your video, make sure your call-to-action is clear and compelling.

Interactive Elements to Engage Your Audience

Incorporating interactive elements into your video marketing can help engage your audience and encourage participation. Here are some ideas to get you started:

1. Polls and Surveys

Polls and surveys are a great way to gather feedback from your audience and understand their preferences. You can use tools like Google Forms or SurveyMonkey to create polls and surveys and share them in your video descriptions or social media posts.

2. Quizzes

Quizzes are a fun and engaging way to test your audience’s knowledge and provide them with valuable information. You can use tools like Quizziz or Kahoot! to create quizzes and share them in your videos.

3. Live Q&A Sessions

Live Q&A sessions allow you to interact with your audience in real-time, answering their questions and providing valuable insights. You can use platforms like Facebook Live, Instagram Live, or YouTube Live to host Q&A sessions and engage with your viewers.

4. Contests and Giveaways

Contests and giveaways are a great way to generate buzz and engagement around your videos. You can ask viewers to like, comment, or share your videos for a chance to win a prize, or encourage them to create their own videos using a specific hashtag.

5. Interactive Video Platforms

Interactive video platforms allow you to create videos with clickable elements, such as hotspots, branching paths, and quizzes. You can use tools like HapYak or Wirewax to create interactive videos and engage your audience in new and exciting ways.