1 – Access the 2nd largest search engine in the world
There are a lot of reasons why your business should be creating videos and putting them on YouTube. For one, YouTube is the second-largest search engine in the world, so you’re missing out on a lot of potential traffic if you’re not there.
But beyond that, YouTube is a great way to build relationships with your customers and create a connection with your brand. People like to do business with people they know, like, and trust—and video is a great way to build that relationship.
YouTube is also a great platform for showcasing your expertise and thought leadership. By creating helpful, informative videos, you can position yourself and your business as an authority in your industry. This can be especially helpful if you’re selling products or services that require a lot of explanation or education.
Finally, YouTube is a great way to drive traffic to your website or online store. You can include links to your website in the description of your videos, which can help drive qualified leads to your site.
If you’re not already using YouTube as part of your marketing strategy, there’s no time like the present to start!
2 – Realise the benefits of video marketing through creating video for your business
Video marketing is one of the most effective ways to connect with your audience and promote your business. When done correctly, it can help you build relationships, drive traffic, and increase sales. Here are just a few of the many benefits of video marketing:
- Improved engagement: Videos are more engaging than other forms of content, such as text or images. They can help you tell a story or communicate a message in a way that is both visually and verbally appealing.
- Greater reach: Videos can be shared more easily than other types of content, increasing the reach of your marketing messages.
- Increased ROI: Videos have been shown to produce a higher ROI than other forms of marketing, making them an excellent addition to your marketing mix.
- Improved customer service: Videos can be used to answer common customer service questions or provide instructions on how to use your products or services.
- Better brand awareness: A well-executed video marketing campaign can help increase brand awareness and recall, making it easier for customers to remember your brand when they need your products or services.
3 – Consumers want more video
As the world increasingly moves online so, too, do our social interactions. According to a report by Cisco, by 2022, online videos will make up more than 82% of all consumer internet traffic—15 times higher than it was in 2017.
This trend isn’t limited to entertainment; businesses are also turning to video content to promote their products and services. In fact, HubSpot reports that 54% of consumers want to see more video content from brands and businesses they support.
Businesses that use video enjoy 41% more web traffic from search than non-video users. Videos can also lead directly to sales: 64% of consumers say they are more likely to buy a product after watching a brand’s video.
There are several reasons why videos are so effective at engaging audiences and promoting products or services. For one, videos are highly shareable—92% of mobile video viewers share videos with others, according to Invodo. What’s more, tastes in social media shift quickly; a static image that was popular last week might not be today. Video content helps you stay ahead of the curve by offering something new and interesting for your followers to share.
Another reason videos are so effective is that they can help you build trust with potential customers. In today’s landscape, consumers are bombarded with countless marketing messages on a daily basis; it can be difficult to break through the noise and earn someone’s trust. But people are more likely to trust a business after watching a video about it—64% of consumers say they are more likely to buy a product after watching a brand’s video, according to Wistia.
Creating videos doesn’t have to be expensive or time-consuming; in fact, you can create them using nothing more than your smartphone. If you’re not sure where to start, try posting behind-the-scenes footage or customer testimonials—these types of videos are both low-cost and highly effective at building trust and engagement
4 – Video will improve your website
As a business owner, you know that creating videos for your website can improve your chances of ranking higher in search results and getting more traffic to your site. But what are some specific ways that video can improve your website?
One way is by increasing the amount of time visitors spend on your site. According to one study, people who watch videos on a website stay two minutes longer on average than those who don’t.
Another way video can help your website is by improving your conversion rates. It’s been shown that including video on a landing page can increase conversion rates by 80%.
So, how can you get started with creating videos for your website? If you’re not sure where to begin, consider starting with an explainer video or a product demonstration. These types of videos are short, to the point, and can be very effective in getting your message across to viewers.
Including video on a landing page can increase conversion rates by 80%
5 – Harness the power of video SEO
As the internet continues to evolve, so does the way people consume content. A few years ago, articles were the primary form of content. But now, more and more people are watching videos online. In fact, according to a recent study, 87% of online marketers use video content.
But what does this mean for your business? Well, if you’re not creating videos, you’re missing out on a huge opportunity to reach your target audience. And one of the best ways to ensure that your videos are seen by your target audience is through video SEO.
Video SEO is the process of optimizing your videos so that they rank higher in search engine results pages (SERPs). And when your videos rank higher in SERPs, you’ll get more views.
There are a number of factors that contribute to video ranking, but one of the most important is keywords. Keywords are the words and phrases that people search for when they’re looking for videos like yours. So if you want your video to rank for a certain keyword, you need to include that keyword in your title, description, and tags.
Another important factor in video ranking is engagement. Search engines track how long people watch your videos and how often they interact with them (e.g., likes, comments, shares). The longer someone watches your video and the more they interact with it, the more engaged they are considered to be. And engagement is a key ranking factor.
So if you want your business to succeed in the online space, you need to start creating videos. And if you want those videos to rank well in search engine results pages, you need to focus on video SEO.
6 – Drive more sales and conversions
If you’re like most business owners, you know that video is a powerful marketing tool. But what you might not realize is just how effective video can be in driving sales and conversions.
Video has been shown to increase website conversion rates by as much as 80%. And it’s not just product videos that are effective; even “how-to” videos can increase conversion rates.
Why does video work so well?
For one, video engages multiple senses, which makes it more memorable than other types of content. And when viewers remember your message, they’re more likely to act on it.
Another reason video is so effective is that it can build trust and credibility with your audience. When people see you and hear you talking about your product or service, they get a sense of who you are and what you stand for. This can go a long way in persuading them to do business with you.
Finally, video is simply more engaging than other types of content. People are more likely to watch a video all the way through than they are to read an article or blog post from start to finish. And the longer someone watches your video, the more likely they are to take action after viewing it.
7 – The future of content marketing
Video is the future of content marketing. That’s not an opinion— it’s a fact. CISCO expects that this year, 82% of all internet traffic will be video.
So, why are businesses turning to video? Because it’s an incredibly effective way to engage with audiences and promote your products or services. In fact, a study by HubSpot found that 54% of consumers want to see more video content from brands.
Another study by Wyzowl found that 62% of businesses who use video feel it has improved their conversion rates, and 78% of those businesses say video has directly led to increased sales.
The bottom line
There are numerous other statistics that show the power of video marketing and with video becoming increasingly popular, it’s important to consider how it can be used to benefit your business. Videos can be used for a variety of purposes, including product demonstrations, customer testimonials, brand awareness, and much more.
But the bottom line is this: if you’re not using video, you’re missing out on a huge opportunity to reach and engage with your target audience.
